Simplify

February is the most expensive month in my little publishing empire. My hosting all comes due. My domains renew. My bookkeeping subscription renews. My Evernote subscription renews. My Microsoft 365 subscription comes due. I’m sure I’m forgetting something. (Edit: I was! My PO Box comes due.)

I did not plan this – not at all. But when it is cold and damp and grey outside (like, say, February here in the Southland), I tend to curl up by the fireplace in the evenings and feel the irresistible urge to putter around these digital halls and fix change things on my website, or change business things like bookkeeping software, or try a new system, like Evernote or Microsoft 365.

I’ve been writing on the web for 21 years now, and it’s astonishing to me how much change always happens in February.

So, in related news – I’m making some changes around here.

In the early ought’s, when I was cutting my internet teeth, it was somewhat fashionable to have subdomains for different websites. Then, as domains got easier to buy and branding got involved and everything was getting optimized for search, we started buying new domains for everything. At one point, I was using something like 8 domains to run a personal website and a blog and a newsletter.

But now I’ve reverted – there is strength that comes from not chasing clicks and Google – and so I’m bringing everything back to subdomains, and not renewing most of my URLs. This means just one hosting bill, and just one URL. This is also much easier for my ADHD brain to keep track of.

My current setup is:

My personal site – hughhollowell.org

My blog – blog.hughhollowell.org

My newsletter – lisb.hughhollowell.org

I still own and will keep hughlh.com – it was the first URL I ever bought, and it is my social media handle on most sites, and it’s short, so I will keep it, even if I’m unsure what I’m going to do with it.

Not everything has to make sense.