I’m a big fan of the Kindle (as many of you will know if you regularly read this blog) so I was interested to hear that Amazon are going to be offering cheaper, ad supported versions. This is an interesting move, as the price is going to be less (although not by that much) than the current models and could be a good way for Amazon to start its own advertising network.
One of the things I love about the Kindle is how simple it is to use. Whenever I want to read a book or newspaper, all I have to do is pick it up, flick a switch and I’m back on the page where I left off. I know that I’d find it very annoying to be interrupted with ads – even if it’s just on start up – just to save £15-30.
If there was a major saving then I’d be more interested, but the saving on the lowest model is said to be around £15. Not really worth the extra hassle of adverts is it? Especially if you’re going to use the device a lot. There don’t seem to be details on exactly when the ads will show though.
It’s a similar to move to certain app makers, who instead of charging for their premium apps give them away for free but with advertising. It’s an interesting business model, as it must mean advertising is more valuable than selling the product itself (at least in some cases). I’m sure the companies like the idea of a constant income rather than a one off sale.